What is a Tripwire and Why Do You Need One?

Do you wanna become one of those entrepreneurs who are always celebrating high income months, and while also looking all relaxed and nourished?

I bet you that they probably have a automated sales funnels set up in place.

If you wanna create more ease and freedom in your business, setting up an automated profitable sales funnel is NOT optional, it's a REQUIREMENT.

Because why wouldn't you wanna create a way for you to earn passive income? Why wouldn't you wanna set up a system that would help you generate money automatically?

And here in Elace Studio, helping you set up profitable funnels is what we do.

In my blogs, I'm going to be talking about all things funnel, and in this post, I'm going to talk about a Tripwire.

For those of you who aren't familiar with what a Tripwire is, a Tripwire is a step in your sales funnel, where you sell a low-cost limited time offer with a deadline.

For those of you who aren't familiar with what a Tripwire is, a Tripwire is a step or page in your sales funnel where you sell an irresistible, low-cost, limited time offer to your leads.

This is usually done after someone signs up to your freebie lead magnet.

The goal of the Tripwire is for you to trigger a first time sale from your leads. And also, to generate additional income (which of course, will still depend on how much traffic it's getting).

It's designed to be low-cost so that both your warm or cold market will wanna buy.

It's related to the Freebie they originally opted in for

Your freebie should have warmed them up for your Tripwire offer. The tripwire offer could be an additional transformation that solves whatever your freebie solves

It's low-cost.

Low cost causes less resistance, which is good if you're planning to target cold audience

It's high-value.

Even though it's low-cost, it still creates big results for your clients. It should solve at least one thing that they're currently struggling in, and buying it will create transformations for them - enough that they would wanna buy more from you and become a fan.

The offer is exclusive.

The offer should have a big incentive that would make them not want to miss it.

It has a deadline and sense of urgency.

They'll only be able to buy it at a certain time frame, and if they didn't, they will miss out.

The salespage has great copy.

Your copywriting should make your offer irresistible to buy. It should make them feel excited.

It's a warm up for the high-ticket offers you wanna sell to them later on.

If you plan to sell a higher ticket later on, you can use this tripwire product as a warm up for your higher ticket offer.

There are different ways to execute a Tripwire funnel, but this is what it usually looks like:

Freebie opt-in page > Tripwire Salespage > Order Form > Thank you page > Follow up email sequence